Opportunities (external, positive factors)

    Opportunities are external attractive factors that represent reasons your organisation is likely to prosper.

    • What opportunities exist in your market or the environment that you can benefit from?
    • Is the perception of your organisation positive?
    • Has there been recent market growth or have there been other changes in the market the create an opportunity?
    • Is the opportunity ongoing, or is there just a window for it? In other words, how critical is your timing?