Weaknesses (internal, negative factors)

    Weaknesses are aspects of your business that detract from the value you offer or place you at a competitive disadvantage. You need to enhance these areas in order to compete with your best competitor.

    • What factors that are within your control detract from your ability to obtain or maintain a competitive edge?
    • What areas need improvement to accomplish your objectives or compete with your strongest competitor?
    • What does your organisation lack (for example, expertise or access to skills or technology)?
    • Does oour Organisation have limited resources?
    • Is your organisation in a poor location?